I’m interested in learning about the history of the greeting card industry and the profound impact it has had and continues to have on American culture. I want to argue that greetings cards give individuals the ability to connect with others more easily because of the variety of cards which are available. I find it easier to send a message to someone when its their birthday or their anniversary because I have a reason to communicate with them.
It is almost like greeting cards exist as the middleman between the sender and recipient. If the sender is uncomfortable with sending their own card, they can always turn to greeting cards which showcase cute personalization. The companies which create and distribute the cards such as American Greetings and Hallmark, create cards for any occasion that reflect any type of emotion the recipient may be feeling. This personalization enables the sender to send a message and doesn’t take away from the personal aspect that sender can add. Sending different styled cards
If you walk into almost any supermarket, there is almost always a greeting cards aisle or section. It would be interesting to discuss why this industry has exploded into supermarkets and why there aren’t individual greeting card stores. Perhaps to make greeting cards more accessible to the buyer they are placed in common locations where people go such as grocery stores? I think it would also be interesting to discuss the appeal of paper greeting card compared to e-cards.
